Over the past several years, the company known as 888 Holdings Plc has consolidated all of its online gaming activities under a single brand at 888.com. The site now comprises 888sports, 888casino (formerly Casino-on-Net), 888bingo (formerly 888 Ladies) and 888poker (formerly pacific Poker). Since 1997, the Gibraltar-based company has served more than 25 million customers worldwide.
At 888sports, the current new player’s promotion is 20 free spins on the City Life video slot inside 888sport’s Casino. To qualify, all a new customer needs to do is make a first bet of at least £/€/$5 at odds of 1.5 or higher. The free spins are uploaded to member accounts within 72 hours after the qualifying sport bet has been made and expire after fourteen days. Cumulative winnings from the free spins are capped at a maximum of £/$/€50.
A second new player promotion is the £5/€5 No Lose Bet, available when making the first sport wager via 888sport Mobile. To qualify, the new customer must first make three online bets and then initiate a Mobile wager of at least £1/€1 on any market offered by 888sport, with minimum odds of 1.5. If it wins, the proceeds can be claimed, but if it loses the lost stake will be refunded up to £5/€5.
Anyone newly registering to play at 888casino can take advantage of the New Player’s Welcome Package worth up to £800 /€ 900/$1400. It begins with an instant doubling of the first deposit up to £100/€140/$200. Thereafter, new customers receive a 10% guaranteed bonus up to £62/€65/$100 each month during Happy Hours events for the next twelve months, for a total of up to £740/€780/$1200 in additional bonuses.
Additional free cash can be earned just for playing through the 888 Comp Points programme. All real money amounts wagered add toward redeemable points for cash and other bonuses, depending upon the currency of record. For example, every £10 bet earns 1.5 Comp Points, and every 100 Comp Points are convertible to £1.5. Points accumulate quickly and can be tracked in the Cashier section of the web site by clicking on the Comp Points link.
Other promotions at 888casino include Casino Races with cash prizes, Roulette Tournaments and Blackjack Attack contests. Jackpots are frequently doubled on selected slots, and there is an ongoing Refer-a-Friend bonus worth £/€/$100 for the referring member and £/€/$50 for the new referral.
At 888bingo, newcomers receive a 100% cash match bonus on their first deposit between £10 and £100, plus a 50% cash match bonus on all other deposits of between £20 and £100. All players are then invited to participate in the web site’s “Free-4-All” to win over £200 every day and over £6,000 every month by playing free bingo every day.
To reward regular bingo players, 888bingo offers a competitive loyalty program, with extra bonuses, exclusive games and other specials. Becoming a loyal member depends on frequency of play and the amount wagered. Loyalty Points are awarded every time tickets are purchased and the points earned determine each player’s level of status. More means more Loyalty Points, which translate into higher status and greater benefits.
Everyone new to 888poker is eligible for a Welcome Bonus worth up to $400. It is offered as a 100% match against the player’s initial deposit, with a minimum requirement of $20 in initial funds. Additionally, new players also receive free entry into the $50,000 First Depositors’ Challenge, a $1,000 Depositors’ Freeroll and seven other $500 First Depositors’ Freerolls.