Founded in 1988 by the merger of three existing Irish bookmakers, paddy Power plc is Ireland’s biggest and most successful bookmaker. The company today operates 356 retail outlets in Ireland, Northern Ireland and Great Britain and boasts an annual turnover of some €3.83 billion.
Via paddypower.com, the company offers not only sports betting and wagering on horse races but also gaming opportunities on five related web sites: Casino, Games, Poker, Bingo and Player (skill games). Long known for innovation, paddy Power were quick to offer mobile betting and for some time were the only bookmaker in the world in the Apple App Store, having launched their own iPhone App in May 2010.
Those who are new to paddy power online are eligible for a Free Bet when they establish a new account through a “free bet link,” such as the “Bet £20, get £10” offer. Once registered, they automatically the £10 free bet in their accounts, as soon as bets have been placed to the value of £20.
The most popular and widely known bonuses on paddy power Sports are the “Money Back Specials.” These apply to selected contests, such as certain football Cup matches and major sporting events like America’s Super Bowl. For the latter, Paddy Power refunds all losing First Touchdown, First Team Touchdown, Anytime Touchdown, First 2nd Half Touchdown and Last Touchdown scorer bets if a Touchdown is scored in the last two minutes of regular time in this match.
A similar crowd-pleaser is Paddy Power’s “Half Time Saver” accumulator special. Paddy Power refunds all losing four-folds and upwards if the bet is winning at half time but not at full time. The bookmakers are also known for their occasional “Justice Payouts.” For example, they refunded all bets on Ireland to beat Wales in the Six Nations after the match officials ignored the rulebook.
Over in the all-new Paddy Power Casino, a £200 Welcome Bonus is available to all new customers. It is made up of three bonuses, starting with a 100% match deposit up to £100. Thereafter, the second and third “buy in” amounts are matched by bonuses worth 50% of each deposit up to the value of £50, for £200 in total.
Another offer for players totally new to Paddy Power is a Free £5 Bonus with no deposit required. The full amount is credited just as soon as a new account is opened and is available for 72 hours from when it is received. The only requirement is that a sum equivalent to 50 times the total of the bonus amount, i.e. £250, must be wagered on eligible games prior to any withdrawal.
Other Casino promotions include a monthly £10,000 Slots Leaderboard, a Jackpot Prize Draw and 50% Cash Back up to £50 for play on weekends. Members who opt in for the Casino Club receive Loyalty Points for play, which can in turn be redeemed for cash. Special rewards and promotions are also offered through Paddy Power VIP.
On Paddy Power Poker, the initial welcome bonus for new players is a First Depositors Freeroll, with an iPad 2 and $100 in cash up for grabs. Newcomers also receive a 200% bonus on their first deposit, up to a maximum of $2,000 in free cash for initial funding of $1,000. The bonus is paid out in increments of $10 for every 600 Paddy Points earned in real money play.
Paddy Points, of course, are the heart of the Poker site’s loyalty scheme. They accrue automatically for every pot that generates a rake and can be exchanged for tournament tokens or cash bonuses as part of the C*A*S*H VIP programme. Point tournaments are held several times a day.
Bingo players are not left out of the bonus offers either. From the £20 New Player Bonus that clicks in as soon as £5 has been played to the daily specials and Star Rewards for loyal bingoheads, there are literally dozens of incentives to spend time in the Paddy Power Bingo rooms.