Boss Media / GTECH G2

Published: 07/01/2013

Headquartered in Växjö, Sweden, Boss Media AB was founded by Boss Specialtidningar AB in 1996 as a developer of software and systems for digitally distributed gaming entertainment. From 1999 to 2008, the company was publicly traded on the Stockholm Stock Exchange, prior to its acquisition and renaming as GTECH G2.

Boss Media’s online casino software was originally used to power the Gold Club Casino, which launched in 1997. At that time, the game server system was located in Antigua-Barbuda, one of the few countries in the world then willing to sanction Internet gambling. Investors and other gaming companies almost immediately expressed an interest in Boss Media’s technology, leading the company to shift its primary focus to creating complete Internet casino solutions for clients.

In the years that followed, Boss Media grew to become a top-ten supplier of applications to gaming web sites. A very special milestone was reached in 1999, the year the company went public, as an innovative new gaming software platform was released. It was the first application with multiplayer functionality, allowing two or more players to participate in the same game at once and chat with each other at virtual-gaming tables—a major advance in gaming technology.

In 2001, Boss Media achieved another breakthrough, this time in Africa. That’s where Sun International Hotels concluded a pact to use Boss Media software for an online version of its African-based brick-and-mortar casino. Three years later, Boss Media divested itself of its original casino in order to concentrate efforts entirely on developing e-gaming solutions for clients.

Unlike some competitors, Boss Media focused less on slot games and more on applications for multiple digital distribution channels, including poker, bingo and lottery software as well as casino games and sports betting. Soon, bwin and Sportingbet were counted among Boss Media’s customers.

A partnership with St Minver Ltd of Gibraltar led Boss Media deeper into the burgeoning online poker industry. Together, the companies managed the International Poker Network, a platform featuring more than 35 poker rooms. By May 2007, this network gained access to Yahoo! UK for the launch of Yahoo! Poker, merging traditional gaming with social media.

The acquisition of Dynamite Idea of England in early 2008 brought Boss Media even greater capabilities in graphic and web design, particularly for the fixed odds and skill-based betting markets. It also opened inroads to two new channels for gaming applications, namely interactive television and fixed odds betting terminals.

No doubt the surging success of Boss Media made it a ripe target for a corporate takeover. In 2006, Lottomatica S.p.A., the license holder for the Italian National Lottery, began shopping for businesses to acquire. One of their first purchases was GTECH, a Rhode Island company specialising in the management of many state lotteries in the United States. GTECH also had contracts to manage local and national lotteries in Europe, Australia, Latin America, the Caribbean and Asia.

The merger of GTECH and Lottomatica resulted in a mega-corporation valued at €3.7 billion and controlling an estimated 63% of the worldwide online lottery business. It did not take long for them to identify Boss Media as the perfect fit for their continued domination of the market and in February 2008 they made a public cash offer to the shareholders of Boss Media AB to acquire all outstanding shares. The deal was worth an estimated €99 million.

Today, GTECH G2 is the brand that once was Boss Media. It can claim to be “the only interactive gaming software and services provider that can supply a complete end-to-end solution including lottery, poker, sports betting, bingo, casino, skill games, instant games and back office systems to commercial and state-run operators.” Currently, some 116 gaming web sites are powered by the company’s software, including such majors as 888 Casino, bet365 Games, Betfair Arcade, William Hill Bingo and Betfred Sportsbook, to name a few.

The company’s International Poker Network continues to offer an authentic player experience with exceptional graphics and multi-table tournaments that recreate the excitement and strategic battles of a real life poker room. Sites employing GTECH G2 poker software include InterPoker, Poker Heaven, Virgin Poker, Sportingbet, Poker Kings and Casino Club Poker, among others.

Published on: 07/01/2013

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