Published: 07/01/2013

Founded in 2004, Electracade Ltd. offers an extensive portfolio, developing and distributing high quality and innovative gambling games. According to its corporate profile, the company’s “strength in developing a solid client relationship” along with its “flexible commercial model and technical expertise enables us to integrate product onto all back-end platforms and operators bespoke systems.”

Currently, Electracade counts among its 138 online customers Bwin, Party Gaming, 888, Ladbrokes, UniBet, William Hill, Gala, Betfair, Paddy Power, Foxy Bingo and SkyBet, to name a few. The company was acquired in 2008 by OpenBet Limited (formerly Orbis Technology), which has expanded the suite of games available, while providing additional resources and technical expertise. OpenBet has chosen to allow the brand to retain its original name and corporate web site since the acquisition.

Today, Electracade offer over 400 games. They fall neatly into a dozen specific categories, ranging from table games, hi-lo games, bingo games and slots to “real deal” games, branded games, reactors games, video poker and scratch cards. Also available are unique propositions, mini games & reels, and keno games.

The “real deal” games, for example, simulate the look and feel of a live dealer casino, complete with a breathless female 3-D croupier. Games include baccarat, Euro roulette, blackjack, pontoon and money wheel. A 5-hand version of blackjack is offered, too.

Among “unique propositions” are twists on some traditional games, such as Three-Card with a multitude of betting possibilities and Bingo Fusion, which nicely simulates a real bingo draw. There are Dice Wars, Supercubes, Lucky Sevens and lots of other innovative props. Electracade holds the exclusive distribution rights to the Top Trumps brand, too, which is reflected in its line-up of Top Trumps Celebrity, Football Managers, Tennis Masters, Ultimate Jets, Football Legends and others.

It is worth noting that Electracade were one of the first games developers to identify the potential of branded slots. They have built strong relationships and are working closely with games providers such as IGT to introduce Wheel Of Fortune, Cluedo, Cleopatra and Monopoly to the Internet their behalf. Quite recently the company produced a portfolio of titles exclusively for Fremantle Media, too. These include the hit game show X-Factor and such MGM film titles as Stargate, Baywatch and Robocop.

Other branded content includes Highlander and Who Wants To Be A Millionaire, among others. One of the most recent games to be launched is a 5-reel video slot based upon the famous MGM movie entitled “The Good, the Bad and the Ugly.”

Electracade holds a software supplier license with the Alderney Gambling Control Commission (AGCC) and the UK Gambling Commission. Each and every game must go through rigorous compliance testing prior to deployment to customers. The company works closely with customers from the initial game concept stage, all the way through to back-end platform deployment and completion to go live—a six- to nine-month process that requires a closely managed collaborative approach plus outstanding customer service.

Unlike many large software providers, Electracade has always taken a cooperative approach to competition, often teaming up with big developers like Playtech and Wagerworks to serve common customers in a unified manner. This strategy has proven especially effective as more and more clients seek a full range of gaming solutions, including not only traditional web-based applications but also iTV, mobile and betting terminal platforms.

Published on: 07/01/2013

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