Net Entertainment

Published: 07/01/2013

Net Entertainment (aka “NetEnt”) was established in 1996 by one of Scandinavia’s leading off-line casino operators—Cherry, the forerunner of Betsson—thus making it a pioneer in the development of online gambling. Today, the company is a market leader in the supply of browser-based gaming software, including its unique and highly popular “CasinoModule,” which powers more than 40 well-known gaming web sites.

Net Entertainment executives are quick to point out that having the heritage of real life casino operations behind their online business is a major contributing factor to their success. They understand the kinds of products and services that players demand, and they apply that knowledge to the creation of highly realistic gaming applications with rich graphics, intriguing bonus games, entertaining animation and other innovative features.

Net Entertainment is also different from many other software providers in the market, not simply because they focus on casino games, but also because the company does not directly operate any casino web sites of its own, nor does it have interests in any such operations. That means no conflicts of interest exist between Net Entertainment and its customers.

Since April of 2007, Net Entertainment has been publically traded on the Nasdaq OMX Stockholm Mid Cap (NET-B). Its share price has evidenced steady growth ever since the initial public offering. Net sales jumped by 40% in the second quarter after going public and 39% in the third quarter, so that company was turning over 132 million Swedish Krona (SEK) per annum going into 2008. By the end of 2011, that figure had more than tripled to SEK427.6 million.

Currently, Net Entertainment’s portfolio of clients includes no fewer than 179 gaming sites worldwide. Among them are some of the best known brands in the industry, such as Sportingbet, BetVictor Casino, Unibet Casino & Games, Betsson Casino, Cherry Casino, Tower Gaming, Sky Vegas and Stan James Casino, to name a few.

Regulation of online gambling is of particular interest and concern to Net Entertainment. They seek to work within a regulatory framework that benefits players as well as casino operators. Net Entertainment has therefore made Malta the base of its licensing activities since 2005. That jurisdiction is considered to be especially stringent in the regulations applied to locally domiciled gaming operators and is well suited to the transparency requirements placed on a company that is publicly traded.

Among Net Entertainment’s line-up of “BetterGames” are video slots with such themes as Robin Hood – Shifting Riches, Jack and the Beanstalk, Scarface and Frankenstein (created in conjunction with Universal Studios), and Jack Hammer, to mention just a few. Two popular progressive jackpot games are also offered—Mega Fortune and Hall of the Gods.

Indicative of Net Entertainment’s innovative approach to game development is Gonzo’s Quest™, the company’s first platinum video slot game. It is designed to entertain both new and seasoned players alike, beginning with a short film featuring “Gonzo the Conquistador.” The theme is taken from the historical character, Gonzalo Pizzaro, who set off to find the lost city of gold, Eldorado.

Replacing the traditional reel spin, the game has an “Avalanche” feature that shows symbols falling into place in the reels. When symbols make up a winning bet, the line disappears in a 3D explosion and the gaps are filled with more falling symbols. Gonzo watches and offers encouragement to the player through successive Avalanches and extended game play.

Games like this from a team of highly dedicated and motivated creators provide players with more fun and excitement than previously available on standard reel-type slots. The company also aims at making a payback rate of no less than 95% standard throughout its stable of clients, thus ensuring that players will keep coming back time and again.

Published on: 07/01/2013

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